We are leaning towards a sketched/abstract tiger head or body in the logo. It should be a white and black tiger (snow/siberian tiger). Leaning towards simple and the sketch should not be intimidating. No growling or teeth. It should be strong, authoritative and trustworthy, but still sleek and likeable. We like the Gazelle logo, and the Evernote logo. We are somewhere between just having the outline of the head (like the evernote logo) or having an outline of a tiger body (like the bear drawing attached).
It would be great to subtly incorporate something cell phone related in to the logo as well. In the examples below, it would be really cool to somehow use the negative space of the tiger drawing to represent something cell/mobile phone related. Cell reception bars are an option, or the outline of a phone, but should not necessarily be either of those. We would like to see other creative ideas on how to pull the whole logo together with the brand name. We like how evernote cleverly works in the page turn to the elephant. We are also debating on whether to keep the color pallet simple, or complex like vibrands below (perhaps working colorful app icons abstractly in to the logo somehow, without infringing on any copyrights of course, or using the negative space in the vibrands logo to outline a mobile phone). We are open to many ideas and can't wait to see the different creative directions this logo is taken.
After coming up with your design, imagine if it would fit at the top of a clean simple responsive website offering premium Apple iPhones and Samsung Galaxys for sale. We want it to fit with our company image and appeal to our buyers, it should be impressive at first site but simple and subtle enough not to overwhelm. We want it to be clear we have invested money in to this design and our business is one that can be trusted and explored, and purchased from!
If chosen, your logo could become the identifying image of one of America's fastest growing private companies. And, we have more work that would need done for graphic design on our website!