How Making Strides started their logo design journey
Who are you known as?
Making Strides for MS
Tell us a bit about who you are and the people you reach
Last year we started a young professionals' group called Making Strides for MS. The group hosts happy hours, beer pong tournaments, and cocktail parties for the 20's and 30's crowd in Washington, D.C. to raise awareness and money for the National MS Society.
What industry do you think your business is most related to?
Community & Non-Profit
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
1.) Main color is orange (PMS158)
2.) Full name is 'Making Strides for MS' - but the main portion can have an immediatly recognizable 'MS' with the full name in smaller font below/next to/around/etc. It gets shrunk down regularly online, so as long as the 'MS' is easy to spot, they can see the full name in the larger form. Font is totally open (Jigsaw is the font of the National MS Society, which is where the funds that we raise go.)
3.) I'd like the D.C. aspect to be instantly recognizable. Like, oh hey - they are in D.C.
4.) Target demographic: 20's and 30's, D.C. young professionals