Our clients are people like maintenance technicians in industry type organizations like factories, mines, oil, airline manufacturing and hospitals. In short, we have a very diverse client list with the only underlying link being that most are in industries that own and maintain physical assets and equipment. We currently have a fairly well recognized brand in our industry so our intent is to keep some of the features of our current logo (that maybe colors or the hammer, it's up to you), but lose the rigidness and move more in the direction of a logo that will be highly versatile and modern, perhaps even more suggestive rather than the direct approach we're currently using to maintenance.
The use of our logo will be widespread, so it needs to be clear in print, on the web specifically, it should have the same appeal at any size (we will be using the logo, or a version of the logo in our mobile app). Our slogan is "painless, powerful & free asset management". Our slogan should be incorporated in one of the designs we will eventually use.
Logo variations we're looking for that should all have the same theme:
1. Full logo: includes the company name "Maintenance Assistant Inc." and the slogan.
2. Small variation: includes the short form of the company name, MA with no slogan
3. Product logo: includes product name "MA Free CMMS" with no slogan
Some of the key words that I think describes the logo I'm looking for are:
Strong / Solid
Technical (without being to 'engineering')
Clear / Crisp
You can see a screenshot of our new website as well as our current logos attached.
All in all, feel free to be experimental! We're not objective to any ideas. Please don't limit yourself to our current colors or images.