We allow bloggers to intall a related posts plugin and pick other blogs also running the plugin, from a list, to connect with. This results in increased traffic, time on site, and page views for all the blogs using BlogGlue.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
Orange, Blue, White, Dark Gray (matte), soft colors, must work well on white and light blue backgrounds (sepcifically #94CFDF).