We are looking for a logo and Mascot for our new web site. Insurance is boring. Disability Insurance is boring, and Disability Insurance web sites are even more boring. If you go on any of these sites, you will never remember them the next day. We can be bland like everyone else or we can stand out. I chose to stand out.
My company is Disability Insurance Group. DIG, We need a logo and a mascot. The mascot needs to be a humanized Dog that looks like he has been in a crash. Something along the lines of Pluto the Disney character. I want to fun-up the whole concept. Similar to what Aflac has done with the Duck, Geico has done with the lizard, or Met LIfe has done with Snoopy.
The Mascot can be incorporated with the Logo, but they also need to be used as separate entities, similar to what Aflac does. Sometimes when we are making a presentation perhaps to a law firm, we may want to take on a more serious tone, so the Dog may have to step aside. Since DIG is our acronym, we thought a dog would be best. Perhaps he could be using a shovel as a crutch.
Files attached are for an earlier creation that was scrapped because we decided to use a Dog.