We are moving to a full service vacation rental planning company where a guest can not only book their lodging but can also enjoy the resort services typically enjoyed through a hotel concierge while getting information and access to other benefits including equipment rentals and local discounts.
We are developing a premium brand which will command premium rate structures. Our objective is to increase the number of higher end properties in our portfolio. Everything about our website – need to have the look and feel of: (a) innovation; (b) premium brand in a local marketplace; and (c) entrepreneurial spirit. The goal of the logo is to have the look and feel of a Fortunte 500 company but resonate with a small marketplace.
Our competitors are:
Wyndham Vacation Rentals, Summit Mountain Rentals, Great Western Lodging, Paragon Lodging, Peak Lodging
We have two classes of customers: the owner’s – whose property we manage – and our guests. For our owner’s we provide a sophisticated property management service that does not fully exist in the marketplace. We have a premium brand – which commands a premium rate structure and loyalty to our program; we have a sophisticated marketing program with robust analytics; a custom website built for innovative marketing and expanded revenue streams and a proactive approach to management and occupancy trends. For our customers, we create predictability of experience and comfort in a quality product, we expanded guest and resort services and because of our scale in the local marketplace – we can provide a range of customer discounts and benefits that smaller property management companies cannot provide.
The age range of our target customer base is 28-75.
Our tagline is: Creating a Resort Experience in the Comfort of a Private Residence – for Guests / For Owners: Breckenridge’s most innovative vacation rental company.
Our brand statement is: “A Resort Experience in the Comfort of a Private Residence”
Our color preferences are (very important): Yes: Black and Gold primary (see http://www.summitvacations.net/) – we can also incorporate shades of grey and white and also blue. See Visa Black Card for example of the types of colors we are looking to incorporate.
We like the design style of Summit Entertainment's logo.