Create a logo for a new Swiss Jewelry Brand

FYVE

FYVE is the result of a unique collaboration between a jewels designer and a 53 years old Swiss company that manufactures materials for turned and handcrafted parts (different kind of metals that will be part of our story telling / brand ADN).
We will design, produce and sell high quality, innovative modular bracelets with target audience being trendy, authentic males between 25 and 40 who have a great sense of style and want to express their personality through our jewels. Tradition and innovation are the main pillars of our brand.

The whole idea should be simple, kind of minimalistic and reflect our ADN; it should also be cool and unique.

The logo must include a text part (FYVE) + a pictogram that must be unique and represent the brand. Logo or/and pictogram needs to read well in a very small size too because it will be stamped on jewelry.

Please do not design anything in the shape of a diamond/gem - that is too common as we really want to be distinctive and linked with our roots (industrial origin).

Feel | Values:
Class, elegant, simple and effective
Personal
Modular
Technical
Design
Mechanical
Unique
Authentic
Legacy & innovation

Look:
Top finished
Metallic
Upscale
Masculine (but women could be a secondary target for us)

NO:
Girly
"bling bling"
Feminine
Cheap
Cutesy/Bubbly

Some inspirations and brands loved by our target:
Tom Hope - Bracelets
Daniel Wellington - Watches
Casteld - Jewels

For information FYVE has nothing to do with the number 5 :) It is linked with the names of the creators of the brand. Products will be be distributed Worldwide mainly via our own webshop.