Create a logo for luxury dogcoats that beckons the high-end shopper.

MountainMuttDogCoats Boulder

High-end, hand-made dog coats from top quality technical fabrics and leathers. Custom and 7 sizes. Made with your dog's comfort in mind. Free alterations.

Logos will be incorporated into cards, hand-tags, labels and a new website.

I'd like to explore the following colors:

Greens: Growth, harmony and success.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.

Elegance. Functionality (warmth, wind and rain resistant) Top quality. Luxury item. See above Sarah Bashford, Ghirafa (like how it's constructed, not the color scheme) and Leopard. It seems like the black background with silver/grey lettering look more upscale.

The picture of the dog on the rock is the current hang tag, website and original brochure so is known..
Mac, the black dog was our inspiration five years ago. If a logo inspired by this photo could be developed it would be familiar and therefore useful from a marketing point of view. However, I'm open to new and exciting ideas and flexible.

The pictures below show a variety of technical fabrics and leather. The also show how roomy and generously cut the garments are.

Logo will be incorporated into new business cards, hang-tags, labels, and a new website .There's an opportunity for the winner designer to work on the subsequent one to one projects.