Our audience is 18 to 35 male. Our customers' characteristics are; masculine, aggressive, playfull, adventurous, like to be challenged and active. The colors most appealing to our audience are black, red and dark charcoal. To get more ideas on the colors see; gamestop.com and fxnetworks.com. You don’t have to use all colors.
• Font has to be boxy, squarey and just like the FX logo’s font (fxnetworks.com)
• Stay away from any images or design related to games or accessories. Instead focus on getting our message across which is “supporting you through every possible channel” or “We got your back”
• Logo MUST be built in vector format
• Must be versatile (logo will be used on websites, business cards, letter heads, posters etc)
To give you more idea here is our marketing strategy:
We are making shopping easy and convenient for consumers. We do that by providing customer service through all communication channels including text SMS Facebook, Twitter etc.
Marketing purpose statement:
We want to be known in the market as the web site that provides customer support through all unconventional and conventional channels.
Supporting you through every possible channel or our slogan “We got your back”
Bottom line; Build a logo to convey our slogan and make sure they appeal to our audience.
Here is an idea we are leaning towards and see if you guys can create it. We like the logo to have a human factor. Emphasize on the letter "U" which represents our customers. Make the remaining letters, which represents us support the letter "U".
For the logo to appear masculine make sure the fonts are squary, boxy and thick. The logo needs to convey our message "we got your back".