Flooring.net is a new site that helps homeowners research their different buying options for flooring. The site doesn't sell flooring -- it simply helps people understand which brands are most reputable, which types of flooring are relevant for different rooms, and how to make the most of their warranty. We can help homeowners reach a decision more quickly and with more confidence.
The site targets homeowners that have decided to purchase new flooring, but aren't sure which particular type / brand to buy. They aren't sure who to trust, and they aren't inherently interested in the subject matter.
The design for Flooring.net is challenging. I want the logo to express that the company is trustworthy, professional and well-informed.
The logo should include the term "Flooring.net". It should also include an image that suggests flooring. I'm open to an image of any sort of flooring, but it should suggest "high-end" flooring (rather than carpeting or $1 linoleum tiles).
Feel free to experiment with colors!
1. The typeface should be clear, simple and bold.
2. Nothing too elegant.
I like white space -- please don't feel like you need to fill the logo with color.