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LOVE my designs and how easy it was to express and have changes/updates made!
How aifric.tracey started their logo design journey
Who are you known as?
What’s your company slogan?
"turning out gorgeously groomed dogs since 2006"
Tell us a bit about who you are and the people you reach
Muttugly is a fun friendly salon for dogs, specialising in professional pet grooming and training want-to-be groomers. We have been turning out Gorgeously Groomed Dogs in Dublin since 2006. We are the only City & Guilds approved training centre in Dublin City and have been running Professional Dog Grooming Courses since 2007.
Customers perceive the brand as the go to place for dog grooming in Dublin. It's where the celebrities get their dogs done and they know if they come to us their dogs are in good hands and they will get over and above the expected level of service from a groomer.
What industry do you think your business is most related to?
Animal & Pet
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
muttugly is open 10 years and the brand guidelines and logo needs some updating. The original guidelines are attached - we have varied from these over the years - adding in another font (FENWAY park) for use in some of the flyers. We also added an additional colour palate for use to differentiate the different areas of the business - Blue is the overall brand, purple the grooming, green for the school etc. (Also attached)
I want the update tor reflect the length of time we have been turning out gorgeously groomed dogs and reflect our professional nature towards the animals in our care and our fun, friendly customer service.
I love the extended colour palate and wouldn't mind that being reflected in the logo. I would like the tag line to change and like "turning out gorgeously groomed dogs since 2006" the monkton font should stay for the logo but i like the more powerful fonts we have been using in some of the posters we have recently done - it adds gravitas and shows the brand has grown up and is now the only place to consider getting your dog groomed as all our groomers are trained to very high standards.
We want to use the updated identity to revise our website which is way over due an overhaul and for use in continued marketing materials.
Please find attached old guidelines, colours,and flyers. For you to look at and get a feel for what we currently look like.