Coming from an online advertising saleshouse background I've done most of my now 10-year carreer in marketing & business development positions
I believe branding is key in launching a new product / service offer and AdVideum is typically this: a new venture on a very competitive market bringing unique features to advertisers & media agencies buyers looking into online video
We're in a start-up mode with a very small team of highly skilled and motivated sales & tech 30+ years old buddies trying to change (a bit) ouor world.
We will have upcoming needs for website, sales material, ... which we hope to develop as soon as our funding round is finished: our brand new logo should help us do that!
BtoB only: marketing heads for key advertisers (automotive, telco, FMCG, bank, ...), key agency media buyers (Omnicom, Carat, Publicis, Havas, ...) and Internet professionals (Publishers, Press, ...)
This audience is used to all Media logos (TV, Radio, ...) and should be wowed by ours among others, bringing IP advertising to a new level
Our base offer to them will be full video ads in pure professional video environments online (IP) eg. Movies, Soaps, News, Concerts, ...
Our logo should be upscale, classy while modern & high-tech
The "A" & "V" in AdVideum have to be upper-cap and more stand out making "AV" our core-competency since tomorrow even TV ads will be IP served.
Use a two-color base with Grey/Silver for lower caps and another for upper caps "A" & "V" (please avoid pink) maybe in the purple or blue shades
We will need:
1. A simple text color logo on a white / transparent backgroup
2. A simple text grey-scale black & white logo on a white / transparent backgroup
3. A full logo with supporting visual elements (be creative)
4. Base for Business card version