This logo will represent all of the possibilities that our brand brings to the creation of delicious GMO free, organically grown food. From heavily populated major cities, to more rural neighborhoods, you no longer need to live on a farm to be a farmer. Our product also makes it a lot easier to grow and harvest fruits and vegetables. No more brutal days toiling the soil in the beating hot sun!
We are thought leaders in the industry of farming, so the brand should take an innovative approach to old style farming logo/ branding.
Our brand walks the line between a large scale farm (which typically has a "corporate"/ agriculture feel), and the simplicity of a farmer's market or health conscious restaurant (which typically has a trendy "hipster" feel.
We want the logo to convey our connection with traditional farming, yet inject a youthful fresh optimism and innovative energy for the future of healthy food production. We do not want to use "clip art" or bubbly cartoons at all. However, this does not mean that we would not entertain the use more "sophisticated" illustrated elements.
Here is a link to a Pinterest page that has some logo inspiration https://www.pinterest.com/reihlism/ifoa/
Also, attached you will find a document with additional inspiration.
Please visit our website at http://www.indoorfarmsamerica.com to get an idea of what we do. We are in the process of re-design on the website also, so the new logo is very important to us. Also attached is our existing original logo, and a PDF with numerous examples of our industry peers and competitors.
The look can be a mix of modern and rustic (note the attached sample using barnwood) or modern alone or rustic and earthy alone. We would appreciate concepts of each.