***UPDATED 11/21/15 8am Eastern***
The most difficult part seems to be finding the right font for "Sapphire". I'm looking for something slightly feminine, but not off-putting to men. Not too ornate, but not too boring. Since "Life Ceremonies" will likely be in a somewhat straightforward (more masculine/business-like) font, I want to balance that with the font used for "Sapphire". I've uploaded a new pic with some font inspirations - none of these are perfect, and they're free fonts I found online, which I don't think can legally be used in a logo without permission. But I wanted to give a bit more direction on this topic.
I've attached two very rough sketches of some general ideas I'd like to be explored. Also, not sure about including "LLC" in the logo - probably fine to leave it out, but either way is OK to explore.
In Logo Sketch 1, the fonts are just the default font I had, not something I like. This is mostly for placement/general concept.
In Logo Sketch 2, I like the idea of having the gem very light and in the background, so it doesn't overpower the words. The font I used (Vivaldi) is in the right general direction, but definitely not what I would want in a final product. The color of "Sapphire" is close to what I want - I want it dark without being navy blue, sort of a dark royal blue color.
Please note that the gem drawing doesn't have to be the specific/actual one I used in these sketches - it's not good quality, and I just pulled it off the web somewhere for illustration purposes.