Overview: If you can draw with a pencil, you will be better suited for this challenge. Mr G’s is a “Chicago style” hamburger and hot dog restaurant. It is a casual establishment located in an upscale urban neighborhood. We are leaning towards a retro (think 70’s) theme, something that is energetic, eye catching and that will help us stand out in a competitive market. The restaurant sets itself apart from the average “Chicago Style hot dog joint” by offering healthier alternatives and unique options alongside the standard fare. The interior will be bright colorful and fun.
The name Mr’ G’s comes from the owner’s father. We are looking for an illustration/ caricature of Mr. G (please see the attached photos of Mr. G) as the main focus of our logo. The illustration should be strong but minimalistic. (Think Chicago Cub’s announcer Harry Caray’s restaurant logo) Please include the name Mr. G’s in the logo.
Target Audience: Corporate Exec. to soccer Mom, Skater dude to Sunday school teacher, gallery goers to construction worker. Also lots of college students in the area. We will be offering comfortable seating and carry out menu, wi-fi and retro pinball/video games, sports on TV
Although we are looking for something eye catching, it must be relatable to everyone. Nothing too “out there” please! LESS IS MORE.
The face of Mr. G should be minimalistic, glasses and goatee are the most important features. Also no eyes visible behind the glasses. One color line art for the face please, nothing too intricate.
The logo will be on the outdoor sign, printed on the awnings, menus and business cards, so it will need to be legible in various sizes.
Please do not use clip art or logo templates we are unique and so our logo should be. Spot color is preferred, (colors we like are?) Orange, turquoise, browns, yellows, reds
We will need this logo presented to us in a format that can be altered easily to fit all of our printing needs present and future.