I am known as the Independent Executive.
I left a very well paying corporate job that required me to travel around the world because my life was out of balance. I have carefully created my business so that it supports the lifestyle I have chosen for me and my family.
Most of my colleagues and peers adapt their lifestyle to their company. My company works for me and adapts to my lifestyle.
After 10 years of living the Independent Executive LIfestyle, I have put together a new company to show others the way. My clients benefit from the money and hours that I have invested during this time to figure out how to make this happen.
I provide training, coaching and resources for others that want to create their own financial security with a company that serves their goals and lifestyle.
Former corporate execs and new entrepreneurs.
The target market is striking out on their own because they understand that the only guarantee of financial security is the guarantee that they create for themselves.
They have a hunger for someone to help show them the way and steer them away from chasing every new shiny object and opportunity.
They are either thinking about starting or have recently started their own company.
The people in their lives probably think they are crazy for starting their own company instead of seeking the security of another corporate job. But they realize that there is no longer any security by climbing the corporate ladder.
The majority of them are going to be young boomers or older Gen X'ers. They are predominantly male. The majority will have a family and most will have a spouse that is in the work force.
They are college educated, and many will hold an advanced degree.
Logo should focus on "Breaking Free" with stylized type that will work on the web, in print and video.
A graphic element is not required, but will not cause a design to be eliminated.
Colors to use are shades of blue and grey with a yellow (sand) accent. Think about the traditional corporate "suit" that has escaped and is walking the beach with the pant cuffs rolled up.
Breaking Free is the indentity / process of creating the Independent Executive Lifestyle. The practitioner is a renegade and writes their own rules.