We are looking for a logo represent our Hotel Chain - BedRock (one word - capital B capital R). We require a logo that is on one hand anti-brand (non-commercial) while being instantly recognizeable and accessible - clean, bold, and communicates travel.
The logo can come in two parts, so that the text can be separated if needs be with the logo standing alone on certain colateral.
It needs to be slick, but not too slick so as to be luxurious...
1. No Cartoons - No Fred, Barney and Wilma.
2. Nothing too elegant - we do not want to come across as being fancy.
3. The typeface should be clear, simple and bold. We want something that stands out.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo...
we have uploaded some variations that could be tweaked...