Who Is Near?
We are a personals and dating company with a portfolio of products used by over a million people a month. We are branching off into the mobile and location space, and we need a fun, cool logo for the project.
Please try to make the logo as fun and engaging as possible. This is a fun app that allows you to meet people and engage socially, so fun should be communicated in the logo.
Our core sector is 18-24. They are smart, computer-literate, and very aware and conscious of brands.
Here are just some guidelines of logos that we like:
And here are some general comments:
Ideally we're looking for something that is less Illustrator-y and more of a refined, clever type treatment.
Present a full-color and a monochrome version.
Please keep in mind that this will be primarily seen in a mobile context, so it needs to look just as good in a small size (~25px tall) as it does large.
This will primarily be on a mobile screen, so we'll need the logo to be horizontal, and not vertical or in square.
Although we are in dating, this is not a specifically dating-oriented application so please do not include things like hearts.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo