OBJECTS TO USE
Just an idea: Flag(s): often used as a marker on maps, game of golf, at the road, …. Perhaps combined with a Paintbrush.
HERE'S ANOTHER VERSION OF THE STORY
RealMarker is a mobile app (plus supporting web-service) with which users can create and share 3D drawings (initially a kind of graffiti) at a certain geo-location in the real world. So it is as if you are leaving your Marks in the Real world. The drawings are made visible with an augmented reality viewer. On this website (which is NOT ours) you can see examples of this: http://www.layar.com. So with the mobile app you can see your own drawings and those of others superimposed on a live video image of the real world; when you move the iPone, the drawings stay in place and appear to be part of the real world. This technique is called ‘augmented reality’ (AR), which you may look for on Google if you want to get a better idea. This is a kind of social networking service, or a kind of Twitter with 3D drawings. (Later we may allow users to create & place other types of multi-media objects: video, audio, images, text, ... This platform could potentially be used for tourism, real-world gaming, ... But for now it meant to be a fun, interesting and innovative service built in an elegant way.)
COMPETITOR or SIMILAR BUSINESS
http://www.layar.com is a company with an app for just viewing existing content. I do NOT like their style however! Here is an article about recent augmented reality (AR) apps in the mobile just to get an idea what it is: http://www.wired.com/magazine/2009/…lity_apps/ Again I do NOT like most of these styles. This Yelp thing is perhaps the only one with a kinda nice logo; but mine must be other style.
3D appearance, even in BW. An elegant illustration, with a natural/human/feminine touch. Something that tells or hints to the RealMarker story. The graphic must do well as a square icon, so its aspect ratio must be not far off 1.0. Smart but in a simple way. See "OTHER INFO" below.
Too obvious/clear reference to the globe ('Real' in RealMarker does refer to world, but it's the user's world and not the earth). Sharp abstract graphics. Complicated shapes/lines/… Playing with the RealMarker text/font: The graphic and name text must be separate.
Colors: tropical, earthy with a touch of feminine. Not all selected colors need to be used. The logo must also look fine in grayscale/BW. Then it is very important that the logo (it's graphic part) must be used as a square icon for the mobile app; so, this will be without the name! The complete logo (graphic, name + slogan), will be used on the website. In other words: The graphic part of the logo must be detachable/separate. (But of course both parts together must make a whole.) Style: Elegant, smart, positive, natural, fun; think of Art Nouveau designs but then in a slightly more modern way.
YOU MUST LOOK AT THE ATTACHMENT!
The text of this section is also found in the attached brief.xls (must be opened with Microsoft Excel and not a compatable program, otherwise important info will be missing). But there's more in there, so have a good look and open the ZIP-file.
Enjoy and hope to hear from you soon!