Myself? I'm a 40yr old, Scottish family man, and a corporate and commercials video producer.
My daughter was born 2 1/2 years ago, and at the same time my Mum was diagnosed with terminal lung cancer. It was a sad time as we knew my Mum only had a short time to be a Grandmother. Added to this was the fact that I live in London and my Mum lived in a wee town in Scotland so we couldn't see each other as often as we would have liked. We therefore wanted my Mum to be able to share in my daughter's first months as much as possible.
To cut a long story short I cludged a wifi picture frame with an RSS feed and sent her daily photos (it's easier now, then not so!). The picture frame was a huge success, and made Mum very happy. With her passing this year, my Dad now lives alone and he gets great joy from the picture frame.
However, it's still a faff to send pictures to - with my Dad being old and suffering from memory problems the pictures need to be captioned and dated - so they have to be Photoshoped. It would also be nice if I could send text messages, greetings cards, or even a daily calendar.
So, I created "Mindings" - an automated service which enables photos, SMS texts, Tweets etc to be easily sent to digital picture frames (a "minding" is an old Scottish word meaning "a small gift").
I'm still developing the concept, but need a logo to help present it.
There are two main groups I'm targeting:
(1) GenX - 35-45yr olds with kids, time poor, living apart from family who could gift a photo frame and this service to their parents to share moments (also, alleviating the guilt they have of not seeing their family very often!)
(2) Family of GenX - 50yrs+, family away from home, wishing they could see their grandkids more often. They could suggest that their kids buy them one (for Christmas, Mother's Day etc)
So, think nostalgia - think warm sepia tones and wooden pictures frames rather than technical or corporate.
I'm still at a very early stage, putting together a presentation and biz plan. With an idea so emotionally rooted, and a name with emotional resonance, I need a logo that will make people smile :-) In saying that it shouldn't be too syrupy or twee. It shouldn't be flashy or too modern like the Picasa logo, but it shouldn't be too retro with serif fonts (I could maybe be persuaded if you feel strongly).
This logo could well be as simple as the word "Mindings" in the right font, with a graphic twist - I'm thinking the Skype logo.
In a way it's mostly about photos, but it's also about sending texts, Tweets, calendar and ToDo reminders etc - but moreover it's about my Dad sitting in his living room and a photo popping up and he thinks "what a lovely photo/text - they're having a nice time, yet they're thinking about me" - it's about that emotional connection.
Check out http://www.flickr.com/photos/cjarnott/ these are the photos I upload. That's what it's all about.
Think a large 12" display in an attractive wooden frame, taking pride of place on the mantlepiece (with few pictures, but regularly updated) - instead of a wee 6" perspex frame sitting gathering dust on a bookshelf (with 100 pictures running on a loop, never updated).
I've no "brand guidelines" yet, so no fonts or colour scheme.
Remember I'm British - we're more reserved than most so not too much syrup ;-)