Completed contest

Clean, Simple Logo for Exciting New Finance Startup!

Drew09 needed a new logo design and created a contest on 99designs.

A winner was selected from 623 designs submitted by 136 freelance designers.

623
entries
136
designers
1
winner
Runner-up design by ray
Runner-up design by d-cost
Runner-up design by d-cost
Runner-up design by ray
Runner-up design by ray
Runner-up design by kisherceg
Runner-up design by xandreanx.
Runner-up design by etoledo
Runner-up design by ray

How Drew09 started their logo design journey

Company name

RateSmart.com

Overview

RateSmart is a revolutionary new way to get a home loan. Traditional mortgage companies charge very large fees to originate a mortgage. These fees are typically 1-3% of the loan amount, which quickly reaches $5,000-$10,000 in high-priced areas. Furthermore, the fee structure of traditional lenders can often incentivize the loan officer to put the borrower into a bad loan because it's more lucrative for the lender.

RateSmart is the only online mortgage broker to give borrowers direct access to wholesale rates. We charge one, simple low fee that's a small fraction of typical lenders. RateSmart is easy to use and less complicated than working with traditional lenders.

When people think RateSmart, they should think:
- openness
- transparency
- amazingly low mortgage rates
- ease of use
- changing the norm
- the smarter way to get a home loan

Tell us a bit about who you are and the people you reach

Our target audience...
- Consists of US homeowners in every state, but primarily on the coasts.
- Is primarily ages 25-45.
- Is well educated and considers themselves savvy. Don't offend their intelligence.
- Uses the web for everything they can, and trusts it.
- Believes that there are new and better ways to do things.
- Is most likely fed up with existing mortgage companies for being untrustworthy and too expensive.

Requirements

Please see my comments in the contest for up-to-date requirements and preferences, thanks.

I'm undecided on whether our logo should be "RateSmart" or "RateSmart.com" so i'll accept submissions for both.

People absolutely must TRUST us. So this logo should be professional and not be too playful. However, we absolutely must SEPARATE ourselves from traditional banks and lenders. Our company is boldly changing the world. We have attitude, creativity and a drive to make a difference. That should shine through.

Some people call us the http://www.redfin.com for mortgages. I don't like their logo, but you get the idea on company attitude. Different from the norm, yet professional.

Custom package

US$384

Paid features

  • Featured listing

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$499
We make fresh salads from local & organic ingredients of the highest quality.
design by evermore™ design by evermore™ design by Susan99
94
entries
31
designers
US$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design by hassashin design by Adam07 design by hassashin
246
entries
54
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design by suketi art.. design by heaven.wr design by gopal lv
154
entries
43
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers

We saved a spot for your logo design contest.

Get started now
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers
US$299
design by g roland design by g roland design by betiobca
179
entries
41
designers
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
US$299
Oilfield related working with oil and gas. Checking H2S, monitor gas levels. Target is oil companies....
design by signe' design by Bits Graphix design by fenix82
42
entries
12
designers
US$799
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design by singhania design by singhania design by waldy
85
entries
38
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers