The CorETF Portfolios are easy to use investment products which invest in a diverse array of exchange-traded funds to cover over 26 of the global markets and all domestic fixed income. Their ease of use, low expense ratios, low capital gains and transparency make them a great product for many investors.
We want to establish a brand identity which we can use on marketing materials, emails, cards and on the website.
Tell us a bit about who you are and the people you reach
Our target audience is broad. Because there are eight different portfolios, there is one to meet the needs of investors at all stages of their lives.
Symbol: We have tried to stress the importance of a “core and satellite” approach, but have been unable to reflect this in a logo. Something along the lines of a core with an orbit of other choices would work, but we are open to creative suggestions.
Style: Clean and modern. Think: something reminiscent of an eco friendly company logo
Color: I like light green because it looks clean, but I’m open to almost anything…except brown.