The logo has to be fun but still inspire trust and confidence as clients will book real people and meet them in real life. They have to to trust the service and the the whole design must feel secure.
In the other hand, we want something colorful, cheerful with, of course, a hero but a hero who guides tourists.
When we see the logo, we have to think: “ok I’ll book a cityhero and I’ll get the most out of the city and I REALLY TRUST the platform”.
Colors: blue, red, green, white
Target: all tourists of the world
The logo must gives the sensation that the website will help finding secret spots that only locals know about.
The notion of time is also important. With CityHero, I won’t loose time finding places that fit with what I want. I will gain a lot of time and this time means more fun during my trip.
Locals will help me finding nice places and planning my trip.
Cityhero will be open in each city of the world and the logo will be used by heroes when they will meet tourists. The logo will be a major way of communication.
As a result, the logo will be printed on t-shirts and other stuff and be a major way of communication. The logo has to be easy to remember and nice enough so that cityheroes will want to wear t-hsirts with the logo on it.