Campaign Taxi is the name of our new venture. It is a web application that delivers a complete consumer backend and marketing platform for developers and agencies. It plugs into any website and provides instant consumer management, reporting , competition management ...and way more...
Campaign Taxi is fast! You can have functionality in minutes instead of hours or days if you had to code from scratch.
The target audience for Campaign Taxi is web developers and digital agencies.
Our business is about campaign management - this is most important. We added taxi only because it was fun and the URL was available.
So the word taxi provides the opportunity for some obvious visual elements (we like black and yellow) and some puns in our copy.
However we do nto want too much focus on the physcial car (taxi)
We need a logo and a fav icon.
The final deliverable needs to be an EPS and not an image.
The logo will be used primarily on the site - so our preference is for a landscape format as it is easier to work with.