BRAND new business needs a BRAND

Correct Home

We supply home improvement products and services, specialising in re-cladding homes with complete maintenance free steel weatherboards, refitting windows, roofing, guttering and most other external aspects of the home. We also organise the inspection and removal of asbestos, and provide services for other maintenance issued related to the home (ie. gutter maintenance etc)

Essentially our products and services are for those people who want to make their home as maintenance free as possible allowing the owner to get on and enjoy their life and save money on constant repair, whether it is a new build or an existing home in need of renovation.

Currently our main audience is second (and so on) home owners, those that are renovating and those that are building new. We are getting more clients from the first home buyer owner geographic but this will remain relativity small due to their situation in the home market.

This audience is spread wide geographically so our image needs to appeal to both the urban professional, the suburban mum and dad and the rural farmer/towns person.

Some of our future market will be the commercial sector also, particularly in the maintenance service side of the business.

We have one parent brand:

Correct Home

and 3 divisions of this brand:

Correct Home Improvement
Correct Home Services
Correct Home Solutions

We would like the Correct Home brand to be designed with the ability for either one of divisions to be able to slot in to the brand design when needed, so examples of each would need to be shown.

We have a phrase "select Correct" and I am fond of using a simplified house in the logo that incorporates tick, representing that we are the Correct selection for the client.

To help demonstrate the image to be portrayed I have listed words that I associate with this brand we are building:
Strength, Everlasting, Solution, Great Choice, Problem Solving, Premium Products, Good Value, Building, Better, Family, Improvement, Smart.

I have attached a file of a quick mock up I did (we can all agree I am not a designer) but it gives a slight insight into the direction I was thinking.

You have total freedom on colours to be used and font, so long as they present the company as described above.

I will be giving plenty of feedback so lets get this party started...