Rick did a great job. Exactly what we were looking for.
How Lars Thorup started their logo design journey
We are starting a Californian sister company to our current Danish successful software consulting company. See http://www.bestbrains.dk. Basic company values are honesty and transparency, close communication with the customer, high quality, fast and on-time delivery, continuous learning.
Tell us a bit about who you are and the people you reach
Primarily CTOs and high-level managers in software development companies and IT departments, and IT venture fund managers. Secondarily software developers, programmers, testers, IT project managers, department managers, etc.
The name "Be Frequent" is to signal the Agile software development methodology: Frequent software releases gives the customer frequent opportunity to obtain value from the system, and to give feedback about improvements to the software developers.
Our purpose with this logo competition is to obtain feedback on what connotations arise from the name and what relevant and positive visual messages the name can be made to communicate.
We are considering two different names for the company, and we are setting up a logo design competition for each. (The other name is ZeaLake). Both logo competitions are important elements in the name selection process. We will use one of the logos for one of the names, and of course there will be a winner of each competition.