This project is step one - Logos
We need a main allupandon logo design that will carry through to matching logos for each of the departments. Much like we currently show on http://www.allupandon.co.uk. We also need to allow for expansion of additonal departments as we get to adding them in the future.
all-tidied-up = Home & Storage - brown/latte
all-lit-up = Lighting & Light Bulbs - yellow/orange
all-pasted-up = Wall Decoration - pale greens
all-cooked-up = Kitchen & Cooking - turquoise/blue
all-sat-on = Funky Seating - reds
During rebuild we are changing all-stitched-up to all-cooked-up
The new logo must be scaleable/adaptable into standard banner sizes easily, example of sizes 88x31, 120x60, 468x60, 120x600, 728x90, 234x60, 125x125 pixels.
• The colouring for each of our departments.
• Having matching but separate logos for each department.
• The possibility of a generic icon/shape to carry through the design (not a must).
We don't like:
• The use of the dots in the current logo.
• Product icons, i.e. no light bulbs or pots and pans
• The use of cartoons or stock photos or clipart in the designs.
• The confusion of if to use hyphens in our name
We are not expecting website header designs for this fee but to show how the set of logos might work together would be useful.
Required file formats: Print-.ai (CMYK) Web-.jpg & layered .psd (RGB)