1. The logo should be very clean and, if possible 1 to 2 colors. Please feel free to experiment with colors.
2. No Cartoons - we want it to be playful but not cheap, childlike, or cute
3. Including the business name 'Other Otters' would be great, if possible. The typeface should be clear, simple and bold. We want something that stands out.
4. It would be great if the otter(s) were void of facial expression
5. Having two otters interacting would be great, if possible. If it looks overly cheesy or cute
6. If possible, an Otter opening a clam with his/her hands would be great
7. You should not be able to tell if the otters are male or female
8. This logo may also be used for a mobile application, so it should be striking, recognizable
Here is an example of a logo that we like:
Here is an example of what we are trying to avoid:
Please feel free to experiment with Otters in water vs. Otters standing
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo