I started home care business out of my love of working with seniors 5 years ago. We specialize in providing around the clock caregivers to seniors. One on one care allows a senior stay at home for the rest of their lives instead of being in a nursing home or moving in with their children.
Tell us a bit about who you are and the people you reach
Our real customer is a daughter and sometimes a son who want to honor their father or mother's wish of staying at home. Our clients consist mainly of affluent high net worth patients and families or patients who purchased a long term care insurance policy which is allowing them to maintain their lifestyle at home with a helper. A majority of the time it is a daughter or son that sets up the care with us but it is their parent who we provide care for.
We are looking for a logo that represents 5 star service that we strive to provide to our patients. We want to attract the high net worth clients of our services.
We are hoping that the colors and design from the logo will allow us to tailor our website, business cards, and company apparel to match it.
We feel our current website is missing that affluent appeal.