The Swashbucklers Club
We need a logo for The Swashbucklers Club. Please note, this has nothing to do with pirates, so PLEASE don't go down that path.
Swashbuckling simply refers to a way of approaching life with energy, enthusiasm, daring and bravado. And the job is to create a logo for a club with people like that in it. Make sense so far? Sort of? Cool.
So here's the thing. We want a logo that's fun, but not too silly. Colourful, vibrant, energetic. Maybe a bit left of centre, but not ridiculous or crazy. When someone sees this logo they should go "wow, that looks like a cool club" even tho they may have no idea what the hell the club is all about.
This really is about an 'attitude' more than anything. Strong, bold colours. With the right font, the logo could be type only (but no silly novelty fonts please - it still needs be stylish and contemporary. 'organic' is fine - it needn't be too structured.) Or type with some sort of visual element attached.
We have attached a draft version of The Swasbucklers Manifesto which should give you a very clear idea of what the philosophy and the club is all about.
Let's not kid around here. This is a start up project that could go absolutely nowhere, or could be a massive global brand you had a part in creating - albeit for a lot less money than you probably deserve. Hey, if we crack it big & make zillions with this, contact us and we'll give you some!
OK, so this one's a little tougher. age would be 16+ - seriously, could be someone who is 18, or 80 because is more defined by attitude than age.
The KIND of person this is designed to appeal to is either:
a) Someone who leads an exciting, daring, adventurous life or
b) Someone who likes watching/reading/hearing about people who do.
We can't really think of something to compare this to.
Imagine a book in the travel section of a book store - but it's not a Lonely Planet guide, it's a funky, wacky guide to a certain place.
Or maybe it's a cookbook. But again, it's aimed at people who find regular cookbooks ho-hum and see this logo on a cookbook and go "now THAT would be something different and fun" and buy it for themselves or a hard to buy for friend.
Or perhaps it's a TV show on National Geographic Adventure channel. People see this and think it looks like fun. Not stupid 'Jackass' fun, but still a slightly left field look at the subject matter.
The logo could end up anywhere... on books, TV shows, clothes, toilet paper... you name it... or of course, nowhere... ;-) we shall see.
yes, we know that is a slightly odd description for 'target audience' but hopefully you get the picture.
Our audience are daredevils and rogues. entrepreneurs and adventurers. backpackers and millionaires. mavericks and rebels. People who are free-spirited & appreciate the unconventional.
Pretty sure we covered just about everything else in the previous sections.
for your reference, 'Out of this World TV' is a project that falls under the Swashbucklers brand and you can check out a very basic teaser of it here: http://www.youtube.com/swashbuckler…xzL78KXfQ0
Technically, Swashbucklers should probably have ' in it... and technically it should be AFTER the s... so it should be The Swashbucklers' Club. But hey, we're happy to ditch it if it doesn't work in the design. (See, we told you we were easy going!)
Never used this site before, but presumably if you have any questions, you can always ask, else happy designing. Can't wait to see your swashbuckling designs!