We rebranded from Loia Budde & Associates (with a bldg. emblem) to L | B | A in 2016. We are now becoming active on social media and seeing "LBA" everywhere and want to set ourselves apart. We have discussed possibly bringing back our 4 buildings in a modern way? We think the typeface is going to make the biggest impact. Our original font is "Bodoni MT" and we believe we would like to continue to see that font, but are open to suggestions.
Our colors have always been a royal blue color, but we would like to consider navy. (looking for feedback on color). It feels more refined and easier to replicate. We mentioned possibly adding a gold foil as an accent, but I am worried how it will translate to print/screen without being gold foil?
If we are happy with the contest results, we would like to consider a website redesign and get help with our social media channels - specifically (photo/image) for our LinkedIn header. Our focus will be on our LinkedIn, IG, and Twitter feeds moving forward.
We have created a private Pinterest board I am happy to share with specific e-mails. (https://www.pinterest.com/lba2016/logo-design/).
I am attaching images of our 2015 old logo with the buildings for reference, our current logo rebranded in 2016, and lastly, I am attaching our biggest competitors in the Atlanta market for reference. We will want to obviously set ourselves apart from their logos.
Happy to give any additional feedback. Just ask.