r.a.nuaimi needed a new logo design and created a contest on 99designs.
A winner was selected from 264 designs submitted by 52 freelance designers.
Out of Line
Business brief
-A painting space for families and friends looking to explore their artistic side.
-They come, they pay, they paint, they leave.
-Host workshops and art related events
Logo Description:
The logo should explore a sense of sophistication with elements that are considered out of the box, to support the concept of crossing design boundaries and be "out of line" .
- gentle juxtaposition of a sophisticated type with youthful element of colour (the contrasted colourful element could be part of the word or another shape or element)
- A gentle contrast between elements. But still flow coherently
- industrial meets commercial
-should be inviting and welcoming, not rough with its edges.
Target Audience:
Our target are families and friends who want a fun and relaxed way to spend their weekends. a place thats warm, comfortable, messy, and plane old fun.
References:
I have removed the inspirations as I noticed designer tend to copy them rather understand the idea and the elements that made them inspiration.
- The physical space will explore the concept of industrial meets commercial, so elements like wood, concrete, and steel will play a role in the space with a specific and strategic hints of color to juxtapose the material, to fall under and support the concept of being "out of line"
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