My Board currently have five new names to choose from. To make it easy for them to decide it's now time to see what each of these names looks like in logo form.
You can see my current logo here http://www.smha.org.au/site/
The logo must include the brand name A BRAND NEW DAY MENTAL HEALTH.
For the sake of this exercise I am not committed to any particular part of the current logo (font, colors, image)...You can be as creative as you wish...However, feel free to retain any aspect of it that you feel is appropriate. That said, I am quite fond of green!
In terms of weighting 'A BRAND NEW DAY' is definitely the hero. The words 'Mental Health' are a secondary descriptor. 'A BRAND NEW DAY' can be shown upper case, lower case or a mix...whatever you think best.
The criteria I will use for choosing the winning logo are:
- A clear representation of the concept of HOPE.
- A clear display of my personality traits as indicated above.
- An idea integrated in to the design...as opposed to simply a beautiful looking design.
Please avoid Clipart and any images used must be royalty and copyright free.
Good luck and please feel free to ask any additional questions.
NB - As I am using this process to choose the best name, there will be another 3 briefs appearing over the coming weeks to do the same for alternative names.