Target Audience is Affluent adults 35+, parents, active, combined household income over 100K.
People who would have previously purchased IRONKIDS gummies for their kids or One-A-Day vitamins for themselves.
Other brands that this consumer may have purchased include:
Advil / Tylenol / Motrin
GNC Mega-Man Vitamins.
I'm looking for a logo and Primary display to use as a base for the branding of the product line.
By logo I mean some sort of stylized version of:
(Please don't alter the spelling)
I'm looking for a cross between the clean feel of Advil, Motrin and Tylenol, but with a feel that fits into 'Health Care and Vitamins'
The actual products will be Gummies..(see Ironkids Gummies for an idea)
The background of the labels will be white, So I'd like to see Blue, Silver, Red, White... maybe even some Yellow as the dominate colors.