Logo: Beautiful timber flooring brand selling to interior designers

Option to include 'flooring'

Construction

George Fethers supplies leading architects, designers & builders in Australia with the finest materials to create landmark buildings & beautiful interiors. We sell several flooring brands, (see gfethers.com.au/flooring) including Maison. Maison is our mid-range flooring collection, it’s the mid-tier Mercedes of our flooring brands! • It’s less contemporary than Otto. • Less storied and featured than Solle. • Less focused on sustainability Woodsmith. Maison's USP is its board appeal, versatility and timeless colour palette. The target market is professional interior designers, either working for architecture firms or independent businesses., they tend to be in their 20s and 30s and usually female. Aesthetics are very important to our audience, so we’re keen for the Maison brand to be visually appealing. Maison is fairly well recognised by our target market. We launched the brand as a flooring solution for residential projects, but it's often chosen for commercial projects too. 'Maison' means house in French, so we considered changing the name to align with the range's popularity for commercial projects, but decided against it as the brand is well recognised. As such, please do not focus on the logo design on residential projects.

I’m interested in wordmark logos. The Maison logo should align to our family of flooring brands (gfethers.com.au/flooring) but be distinctive as a stand-alone product. The following phrases are taken from our project stories where Maison products are used: • Subtle natural features to create softness and warmth • Matte finish brings sophistication • Toughness • Native Australian landscape • Sleek, clean • Industrial • Matt • Pure natural materials • Subdued The Maison brand page, including colourways and project stories where the product has been used can be found here: https://gfethers.com.au/flooring/maison/

Every design category has flexible pricing for all budgets. Logo & brand guide starts at €409.