PLEASE READ THESE PROJECT DETAILS CAREFULLY BEFORE PROCEEDING!
THIS ISN’T A SIMPLE PROJECT REDESIGN OF OUR CURRENT WEBSITE LANDING PAGE. You need to add more elements/sections to the landing page and make some minor alterations to the current lender. Read on to understand the breadth and scope of the project.
We designed the current landing page a couple of months ago (check this: http://10daysmoothiecleanse.com/). However, after launching the website, we noticed that the conversion rate of our products was much lower than we had expected. Therefore, we decided to add more compelling on – page content to the existing lender, something similar to http://www.3weekdiet.com
Therefore, the goal of this project is to make a couple of minor changes to the existing landing page (you can find the files needed to do this in the attachment section). From the file titled "Explanation", you will find more information about how to go about this project.
Most important, ensure you DESIGN and ADD each and every section that http://www.3weekdiet.com contains, especially the sections found under the video presentation. Then, match the content to the style we have used on our landing page. This is clearly SHOWN and EXPLAINED in the "explanation" image file.
You also need to exclude a couple of things. These have been crossed off and clearly marked for exclusion. Everything else, however, should and MUST be included. You should also design it to match our current style.
A few minutes into the video embedded at http://www.3weekdiet.com, you should see the "Add to Cart" sliding out. It appears just below the video frame box. Make sure you also design and include it to our lender. This means that you need to provide 2 different versions of the files.
The first version should contain the "Add to Cart" slide while the second one should not have it. While submitting the designs, only submit the second version. If you win the contest, we will ask you to redesign and add this additional element.
Remember to include every element found below the video presentation at http://www.3weekdiet.com to our lender. However, do this in a more unique manner.
The redesigned landing page must convey each and every one of the important points, while maintaining an uncomplicated, simple and easy-to-understand look. It should also have a modern feel to it while also matching our current look and style and colors.
In case you have any questions, or you find the above instructions confusing, please let me know. I am more than willing to help you understand the project.
In conclusion, be as creative as possible. I am really looking forward to seeing what you can come up with.