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How eric2a started their landing page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Javazen is the evolution of coffee. We blend organic coffee with healthy teas and superfoods for a healthier brew without the jitters or crash. Our purpose is to empower healthy lifestyles through our products. See http://www.drinkjavazen.com for more information.
Target audience is active and healthy people such as yoga, crossfit, hiking, skiing, etc. communities. Think weekend warriors and health enthusiasts.
Our new product is a convenient and compostable tea bag filled with organic coffee, matcha green tea and raw cacao. The result is a healthy and delicious cup without the jitters or crash.
What industry do you think your business is most related to?
Food & Drink
What do you have in mind for the style and theme of the landing page?
Minimalism & responsive design. The goal of the website is to sell product.
Elements to include in the landing page
I have attached a rough wireframe of the site.
The page will have parallax scrolling so that the green brew bag rendering in the middle will stay fixed until it reaches the coffee mug, where it will become transparent and reveal the brew bag inside, landing in the mug.
Some parts of the wireframe were copied from other sites. These parts need to be customized to fit our design and product.
The site should focus on describing the product clearly, and leading the user to BUY the product.