How Marketing Works Infographic
Check out Larry Bruce's Infographic contest…
What industry do you think your business is most related to?
Story to tell in the infographic
What i would like is a infographic that explains how we see & deliver our marketing service to our clients. Attached is a very ugly and unrefined diagram we use now. I would like this diagram turned into an infographic that we can use in a power point slide. It is important that the infographic fit into 1 power point slide and come with individual elements that we can animate in the slide similar to the attached slide. It is not necessary to have the header or footer if that room is needed to fit into the slide.
Data to include in the infographic
Here I will explain each layer of the power point to ad context to the design. Campaign - For each client we produce campaigns that contain offers to various segments of their existing clients and potential clients. Message - This is a combination of the clients offer and value proposition. Value Proposition - we help our clients define what is unique about their car dealership. ** Once we have crafted the Value Proposition & Campaign into a Message then we drive traffic using that message through the Traffic Drivers. Traffic Drivers - Traffic drivers are the media channels used to get the clients message in front of potential customers. Our differentiation when it comes to placing traffic buys is our ability to behaviorally target the highest quality traffic using the OnlineDrive platform's cookie tracking technology. ** We need to represent each traffic channel in this layer as targeting people with high value. OnlineDrive Conversion Optimization - The OnlineDrive Conversion Optimization Platform is a Website, Microsite & Landing Page Management Platform that allows us to create very specific pages, popovers and behavioral offers and website design that optimize lead conversion for our clients. Remarketing - OnlineDrive uses remarketing in the traditional sense of targeting customers with display if they do not convert on a website & also to target the dealership inbound phone traffic and existing customers so that their display marketing is far more targeted than the typical marketing agency method of display to the masses. ShowroomMagnet - this is a behavioral marketing reflex that exists on the clients website and makes targeted offers to the clients website visitors. SAMe (Smart Automated Marketing Engine) Lead Response - this is a digital assistant that connects inbound leads with the dealerships sales personnel within 5 minutes of lead submission and then acts as a digital assistant to keep the salesperson in contact with the customer though assisted calls that connect the salesperson and prospect, automated email and SMS Text follow up to that prospect. Reporting - All of the traffic drivers and landing pages, microsites and websites are connected to our Enterprising Reporting (ER). This enterprise reporting platform allows us to see our clients marketing strategy as a whole from demand generation to show and then drill down and see a very granular view of individual marketing channels & behaviors. Information Push - This is our integrated API that allows us to send data to any application or CRM system our clients are using at the store level.
Elements to include in the infographic
Please keep this design clean and simple and use images that reinforce our company's system as described above.
PLEASE READ THE "DATA TO INCLUDE IN THE INFOGRAPHIC" SECTION OF THIS DESIGN BRIEF VERY CLOSELY!
US$1,599 Gold package
Every design category has flexible pricing for all budgets. Infographic starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their infographic.
Designers across the globe delivered design magic.
Larry Bruce collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
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