moMund showed real initiative in slick turnaround with this project. Thinking outside the square is what we look for in a good designer and in this instance moMund was creative and went the extra mile ensure our expectations were exceeded.
Great designer! LGriff paid attention to the design brief and feedback to create just exactly the kind of design we were looking for! When other designers were missing the mark LGriff hit it right on!
How MollyTAI started their illustration or graphics journey
Who are you known as?
The Australia Institute
What industry do you think your business is most related to?
Community & Non-Profit
Tell us a bit about who you are and the people you reach
The Australia Institute is the country’s most influential progressive think tank. Based in Canberra, it conducts research on a broad range of economic, social and environmental issues in order to inform public debate and bring greater accountability to the democratic process.
What inspires you and how do you envision the design for your business?
This graphic is about the importance of young people’s vote in the upcoming Australian federal election.
The story that this graphic tells has three parts.
The first part is about how young people feel they are represented. The information that needs to be conveyed in this part is:
‘1.2 million young people feel no party speaks for them’
The second part of the graphic is to show how important the votes of these 1.2 million young people are. It should have two images. One that shows the Labor party winning in a landslide if they get the young people vote and one that shows the Liberal party winning in a landslide if they get the young people vote. How you represent this is up to you.
The third part of the infographic is about what issues are important to young people. The three most important issues are jobs, housing and marriage equality. It would be good if you could represent these visually.
Space should also be left for a closing line and a footer at the bottom of the page.
To see examples of past graphics that the Australia Institute has done see our tumblr page: http://australiainstitute.tumblr.com/