MoolTV needed a new button or icon design and created a contest on 99designs.
A winner was selected from 44 designs submitted by 22 freelance designers.
MoolTV
MoolTV is an Israeli startup company, developing an advanced home entertainment system.
MoolTV system will replace all existing devices near the TV today and will bring all desired contet to the screen such as, Live TV, Recorded TV, one's own Music, Movies and Photo collection as wll as On line content and CCTV.
for more info: http://www.mooltv.com
Our first target audience are high end luxury houses around the world.
The system is present throughout the house, that means it's being used both by parents and the kids in a wide range of ages.
we are looking for a 3d character / avatar to be present on most GUI screens in the system. in later stages The character / avatar will probably appear on adds, commercial and "Help" movies. We also plan to animate it in the GUI so for example in the Movie section of the system it will sit eating popcorn.
It's important to emphasize the main values we want our brand to stand for and have them in mind wile working:
Simple
Technologically advanced / Innovative
Exclusive
Enjoyable/Fun/cool/chic
What we don't want to be:
Typical, Obvious, Classic
Wild, Controversial
Busy
Complicated
Freak, geek
Our screen colors are bluish (attached screen shots)
We love the character currently used in the GUI because it's
Cool, apple style like, genderless, raceless, ageless yet hi-tech and loveable.
BUT!!!
It's all over the place and we cannot take "ownership on such"
Please do not use any stock images