UPDATED #2: After another great day of submissions and feedback, we've updated our brief once more to provide additional clarity.
It is our desire to feel powerful, while conveying this in a more subtle manner. We want our brand identity and logo to feel custom and luxurious, while feeling very down to earth. We represent an all-new, forward thinking or innovative company who wants to shake up a stagnant industry.
We would like our logo to express that Next Tires is the following:
a. The Next level of a great tire buying (shopping) experience
b. The Next level of expertise and customer service
c. The Next level of forward thinking in a stagnant industry
d. The Next place you should buy great tires or wheels
e. The Next place to get a deal on great tires or wheels
Also, we enjoy colors that look alive, exciting, refreshing and innovative.
UPDATED #1: After receiving a number of great design ideas and providing some feedback, we'd like to share that we are looking for a more sophisticated and unique brand identity. In a sea of online tire and wheel companies, most of whom use generic logos or text, we're looking to craft an identity that stands out, let's the industry know we're coming for them, and let's our customers know we're a company built on serving them while shaking up the way a tire company serves its clients.
Some of the simpler, more iconic logos that we like include, Apple, FedEx, Nike, Target, HP, NBC, Nissan, Boeing, Subway, etc.. The use of unique elements is welcome. For example, replacing a letter w/ a symbol or design element, like a star in place of the X. We encourage you to think outside of the box, pulling from the deepest reaches of your creative abilities. As we are w/ this business, we encourage you to take a risk if you feel so inclined.
Also, we ask that you not be discouraged by our ratings. Unless we're completely blown away by a design, we're using 1-3 stars to for this first round, w/ 3 stars representing a design idea or direction that we like but needs refining. In essence, we're saving 4 and 5 star ratings for designs that completely knock our socks off and or for the next two rounds. We want to encourage design improvements from submission to submission and round to round.
Thank you to everyone who submits a design, or multiple designs. We appreciate the time and effort required to accomplish this.