New, fresh logo for young vintage car restoration company in an old industry!
peterson.austin90 needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 569 designs submitted by 134 freelance designers.
Some of the designers who made it happen
How peterson.austin90 started their logo & brand identity pack journey
Who are you known as?
Black Dog Traders
What’s your company slogan?
Land Cruisers & Vintage 4x4
Tell us a bit about who you are and the people you reach
We sell restored vintage 4x4 cars, and do custom builds. Our shop is in Colombia, South America but we sell to classic car enthusiasts. Mainly in the US, but all over the world. Our client is usually a well off 40-60 year old.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Looking for more clean, streamlined, classy. Something that could be a badge on a 250,000 car or a stamp on leather seats.
You can check out my website at http://www.blackdogtraders.com
I currently have a logo, but looking to see if I can get something better. One issue with the current logo is that it doesn't come across well in videos like the one on my site because we have to put it in white to get it to show and the dog is bleached out and hard to see. The current logo is featuring the Great Danish, but I also like the dalmation shown in the attached files (long thin spotted dog).
This logo will be used on my website, facebook, instagram, and in videos.
Maybe the outline of a dog instead of the detailed graphic would work better, be more modern, and recognizable.
The cars we restore and sell are rugged, versatile, and known for their timelessness. You can find them all over the world in the mountains and deserts.
Here are some of my competitors websites who have logos/design that I like.
http://www.petrolicious.com
http://www.fj.co
http://www.singervehicledesign.com
We want to bring this industry into modern times. Focusing on social media, and cool video content.
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