Farm to Table and Vegetarian Pioneer, Greens Restaurant, Needs a New "Greens To Go" Logo!
minRz needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 139 designs submitted by 59 freelance designers.
One of the designers who made it happen
How minRz started their logo & brand identity pack journey
Who are you known as?
Greens To Go
What’s your company slogan?
Celebrating Vegetables Since 1979
Tell us a bit about who you are and the people you reach
Greens Restaurant and our take-out Greens to Go has been serving and celebrating vegetables from our farm since 1979 -- pioneering vegetarian cuisine in America.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
We have a very retro feel. We were opened by the San Francisco Zen Center in 1979 using all recyclable material and built by the hands of Zen Center students. We served vegetables from our farm, Green Gulch, and we are now looking to expand our take-out. We would like the Greens To Go logo to be recognizable (in that people associate it with Greens Restaurant) but also stand on its own -- we were hoping to emphasize the letters "G T G" so that people can start associating "GTG" as "Greens To Go." And we were hoping to incorporate parts of our restaurant's logo -- the all lowercase lettering, and our "oak leaf" abstract art, or what like to call the "duck feet" (but its really an ode to our vegetables). Also, we are still on the fence about our "slogan." The line, "Celebrating Vegetables" was taken out of a cookbook written by our Executive Chef, Annie Somerville. We love it for in-house purposes, and we have not really used it for marketing, but thought we could see how it looks.
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