How brecht_M started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
your outdoor companion
Tell us a bit about who you are and the people you reach
we are a high-tech start-up, launching a revolutionary robot mower (comparable with http://www.robomow.com) but with artificial intelligence:
this bot will "scan" your garden & then do all your outdoor tasks almost instantly: mowing, weeding, security of your home, cleaning your garden from toys that are in the way...
it's self supporting with solar panels, no electricity needed
it can pick up things like children toys that are in the way to mow the garden
the bot has 2 eyes that open & close
it's wifi connected & will have a matching mobile app
we really want to create a love brand:
think disney wall-e, it's your garden buddy you can even talk to
i had in mind an icon alike logo, followed by a sans-serif fun / easy readable font to write 'toadi'
the icon could a be a heart with a reference to a garden
could also be something 'robot' alike
(the shape of the mowing robot is square with 2 big wheels, 2 eyes, a projector on the 'mouth' area to do facial expressions)
we could even place the icon on his "heart" and let it beat
maybe a reference to grass / to the eyes of the bot
think apple style, think the internet of things, something easy recognizable
the pricing will be very affordable (2000 dollar or so)
and that to never mow your grass again 1min after you bought it and self-sustaining via solar energy
--> it's not elite, everyone with a garden should have one
it's a "family thing": the kids can play with it, the dog, father/mother
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
urgent timing: ideally we need the design & corporate styling by 7 august