We want the logo and brand to reflect a superior accommodation choice.
Typography and style should bold, simple and reinforce 'quality'. We want the branding to say 'superior' in every way.
In terms of colours, one idea is: Charcoal as a base colour with
silver – can be quite bright – as a possibility for the font. If a
third colour is required, light blue could be an option. Feel free to
try other ideas though.
I've also attached a photo of the exterior colour scheme of the motel,
as well as one of the main signboards where the logo will be used.
Depending on what the main logo looks like, a shorter logo mark may
also be needed for embroidery on robes, pens, writing pads etc.
The logo does NOT need to reference any particular meaning of 'Aria'
or 'Bank'. It does NOT need to have stars in it either.