We are wanting to primarily use the color blue (water) and a secondary color orange/yellow (sun and sand).
The font/s need to convey luxury and sophistication as we are trying to target the mid range pool market, who are wanting a high quality product at moderate prices.
Apart from installing pools, we also landscaping, structural building (pergolas, pool houses etc.), paving, concreting and pool fences.
Customer's have the choice of just getting the pool installed or a complete solution including landscaping and pool fences.
The design needs to work on everything from a website, through to business cards, other stationery and signage. Ideally the logo should be square rather than rectangular to provide more design flexibility (especially on the website. Where possible it should be able to display well at low sizes (especially on mobile devices). It is important to note that if used on signage, the logo should be easily identifiable and legible from a distance.
We would like to see examples of logos that may include an image and text and some that may have text only. An images used need to convey a sense of luxury but should be relevant to swimming pools, water, beach, luxury and/or tropical landscapes.
Logo and stationery to be provided as editable Illustrator Files in CMYK and RGB with all fonts converted to outlines. Facebook banner to be provided as Photoshop and/or Fireworks PNG.