How stephan.sihwan.park started their logo & brand identity pack journey
Who are you known as?
Chimaek 치맥. The word "Chimaek" derives from chicken and the Korean word for beer "maekchu". Chicken beer bars are hugely popular in Korea and start to gain traction all over the world.
What’s your company slogan?
FUCK, that's delicious
Tell us a bit about who you are and the people you reach
We sell spicy Korean fried chicken and beer with a special frozen foam. We want our brand to be upscale but without being intimidating. We do not want to replicate Popeys or KFC but are not high dining either. The brand should transport quality and approachability at the same time. Our customers are not only foodies who appreciate good food but people who are tired of food they have known for ages. We want to become THE Asian comfort food place.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Yellows: Energy, intellect, fun and youth.
Reds: Energy, action, passion and love.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
two things should be incorporate into the logo: spicy chicken (google Korean fried chicken) and the frozen beer foam (google kiri frozen beer foam).