When you’re looking to build a website without breaking the bank, you’re probably looking at Wix. As one of the most well-known free website builders on the net, Wix makes it possible to create a professional website at a low cost. But how does Wix pricing stack up against, say, Squarespace or Weebly? When all is said and done, how much does Wix cost, really?

Wix pricing is one of the platform’s best features, especially for new entrepreneurs and small businesses. But when you look at what the Wix plans cost, you’re looking at the minimum you’ll pay, not what you’ll actually pay. If you want a fully functional website, ecommerce or not, you’re going to need apps. And you’re going to need advertising. And you’re going to need attractive, effective design.

wix pricing: how much does wix cost?
Illustration by OrangeCrush

So what’s the final price tag on a Wix website? In this guide, we’re taking a close look at Wix pricing and breaking down what a Wix website actually costs.

Wix pricing: the basics

Wix offers two kinds of website plans: those meant specifically for business, including ecommerce, and those that aren’t. Here’s what they cost:

Wix website plans:









Business and ecommerce website plans:

Business Basic


Business Unlimited


Business VIP



Varies. Enterprise is a
custom plan for large-scale businesses

The more expensive the plan, the more features it comes with, especially as you get into the higher price tiers. For example, a Basic ecommerce plan comes with space to have up to five hours of video on your site. An Unlimited ecommerce plan allows for up to 10 hours, and the Pro and Enterprise plans allow unlimited hours of video. While a Basic ecommerce plan comes with 20GB of storage space, an Unlimited plan has 35GB and the Pro plan has 50GB.

Certain features, like a custom domain name and 24/7 customer support, are standard across all Wix plans. You can read more about each Wix pricing plan and everything they include here.

And yes, there is a free version of Wix, but it can get in the way of making a serious, professional website. With the free version of Wix, you can’t use your own domain name or favicon, you can’t accept online payments and there’s no Google Analytics, not to mention they run Wix ads on your site.

What does your Wix site need?

purple and yellow illustration of a woman with a pencil in her mouth
Grab a pen and start listing all the the add-ons you might want for your perfect website. Illustration by Germi

Although you certainly can run a website with just the basic Wix interface, you’ll probably need some add-ons to run a functional business website.

For pretty much any professional site, you’re going to want:

  • visitor analytics
  • lead generation forms
  • testimonials
  • online payment options
  • invoicing
  • a blog
  • ad retargeting
  • email marketing

Depending on your industry and the kind of business you’re running, you might also need:

  • appointment scheduling
  • live chat
  • social media feeds
  • dropshipping
  • customer rewards
  • dynamic product displays
  • reservation booking
  • music and/or video streaming
  • virtual tours
  • abandoned cart reminders

And if you want to give your site a little more personal pizazz, you can add:

  • quizzes
  • animations

Maybe you’re not building a business website. Maybe it’s a personal portfolio or a website with another purpose. In either of case, various Wix apps can significantly personalize and enhance your website.

green and white website for a geochemist
Wix templates are highly customizable and can be adapted to fit your brand perfectly. Website design by makmoer

As you look through the Wix App Market, one of the first things you notice is that a lot of the apps have free plans. Others have free trials, and others yet advertise themselves as “free to install” or “plans starting from $20/month.”

Click each app you’re interested in and scroll down its page to see what it costs. You might start with a free or low-cost version of an app, then find later that you need to upgrade to a more robust version. For now, jot down the monthly cost of the version you want for your launch. Add up the cost of each app you’ll be using to get a monthly total of app expenses. Add this figure to the monthly cost for the Wix pricing plan you chose, and you’ve got part of your budget worked out.

Another thing to think about is transaction fees. Are you using your website to sell something? If you’ll be accepting money through your Wix website, you will be charged a small percentage of each payment as a transaction fee. These fees differ based on payment type, and credit/debit card fees vary by region. You can read about them on Wix’s website.

But you’re not done yet…

Pricing beyond Wix: the cost of running a website

Here’s where Wix pricing gets more challenging. Your expenses are no longer black and white like your monthly pricing plan and your apps. They’re more variable and fluid, with areas like:

  • Template design
  • Custom graphics
  • Copywriting and content writing
  • Marketing

When working with professionals, you’ve got a wide range of price points and skill levels available to you. You can pay top dollar to a full-fledged marketing agency and have a team of professionals create something that will absolutely be effective. On the other end of the spectrum, you can save a large chunk of that money by going with up-and-coming freelancers.

In our guide to outsourcing graphic design, we talk about the different options for getting design work done. And in this guide on web design cost we get into the nitty gritty of what web design will cost, depending on whether you go with a DIY web builder, a freelancer or an agency.

colorful illustration of all a designer’s tools
Hire a designer who has specific experience with the kinds of design you need. Illustration by Cherika

Budgeting for these expenses takes the opposite approach as budgeting for apps. Instead of adding up all your expenses to find out how much you’ll spend, figure out how much you can afford to spend on these services first and then find providers who fit into that amount. With these expenses, there’s some wiggle room—you might be able to negotiate a package that suits your budget by scaling your project’s scope up or down.

Also keep in mind that, unlike apps and monthly Wix pricing plans, design services are generally a one-and-done expense. The same goes for website copywriting. Work these into your one-time launch budget unless you plan on regularly commissioning graphics or fresh copy for your newsletters, blog or ad campaigns.

If you do plan on putting out new content regularly and need consistent graphics or a familiar voice, it’s probably worthwhile to put a freelancer on retainer. Don’t forget to add that fee to your monthly operating budget as well.

When you hire a designer to create a custom website, remember you also need to budget for time. Designing a website isn’t a 15-minute process (if you’re getting a good design, that is) so have your design ready to launch before you subscribe to Wix. This way, you’re not wasting money on a monthly fee for a website that’s not finished yet.

Then there’s marketing. Your marketing budget is a monthly expense just like your app budget, except more flexible. Some marketing expenses are fixed, like the cost of your monthly email marketing service. But others, like Facebook or Instagram ads, vary according to how many clicks they get. This kind of advertising is known as pay-per-click, or PPC.

illustrations of a dog against different marketing stats
Invest in marketing strategies that work specifically for your industry. Illustration by spoon lancer

When you create a PPC campaign, you set a maximum budget. As people click your ad, you pay the site where the ads appear, typically a social media feed or search engine results page. Each of these clicks chips away at the max budget by a few cents or a few dollars, whittling it down until it’s depleted (or the timeframe for the campaign ends). When you budget for this kind of marketing, plan to spend your maximum budget.

How much does Wix cost—for you?

This is the real question here. If you need analytics tracking, a blog, ad retargeting, a scheduler—really, anything beyond the basics—it doesn’t matter that somebody else is saving a bunch of money by building their site with Wix, because you have different needs than them and, simply put, your needs cost more. So instead of asking “how much does Wix cost?” a better way to compare Wix pricing against other website builders’ pricing is “how much does Wix cost for everything I need my website to have?”

animation showing lots of social media logos going into a box
Some sites need a lot of add-ons. Others need just one or two. Animation by Adam Muflihun

You already tallied up your monthly expenses and determined your design budget. Divide your budget into two parts: your one-time launch budget and your monthly operating budget. In the first budget, include everything you only need to buy once: your website’s design, the graphics you’ve chosen and your site’s evergreen copy.

In the second, list all your recurring expenses: Wix plan, apps, expected transaction fees, any subscription services and your marketing budget for each month.

Together, these two budgets are what you’ll spend your first month, while the second budget is what you can expect to spend every month afterward, assuming you don’t need to upgrade any apps or ramp up marketing efforts.

app logo in shades of gray and blue showing a mountain and dollar sign
As you build your budget, factor in how you project your expenses to grow over time. Logo design by Nishant Dwivedi

The last expense that should be part of your budget is your “something’s gone wrong and I need to fix it!” budget. With a website, this could mean the free app you chose isn’t working and you need to replace it asap—and the best-rated app with the same features isn’t free.

Or it could mean bugs in your site’s design’s code are causing apps to crash or visitors to get lost in broken pages. Have an emergency budget on hand for moments like these.

Find a web solution that fits your needs

Yes, Wix comes with free website templates. But if you want your website to truly communicate your brand and all you have to offer, you’re gonna wanna spend a little more.

Whatever website builder you end up choosing for your site, always remember to consider all the extras and add ons you might need that add to the overall cost. That way you won’t have to fear unexpected costs.

Still not sure what web solution is right for you? Take the quiz below to find the best option for your needs!