A successful text logo design will highlight the name of your business using a typographic treatment that represents your brand values. Unlike pictorial marks or symbols, a wordmark reiterates your brand name in every logo application—which makes it a good choice for businesses seeking a static, no-fuss logo solution. Additionally, because the business name is ever-present, brand recognition can be built quickly. Wondering how a text logo might work for you? We’ve collected some excellent examples that will demonstrate what to look for when seeking a wordmark for your business.
Bright & friendly wordmarks
One way to design a wordmark is to create bright and friendly energy within the letterforms of your business name. This can be done, for example, by turning two circular letters within your business name into the eyes of a smiley face—the universal symbol of joy and friendliness.
In another example, one typographic character is transformed into both a sun and a map destination point, metaphorically transplanting customers to a sunny place. If your business has bright and friendly energy, use the examples above as inspiration on how to utilize the letters of your business name!
Angular & serious text logos
Another way to approach a wordmark is to impart a serious connotation to your business name through use of angular design. The seriousness of angular design comes from the rigidity and poignancy of the shapes (as opposed to soft and curved shapes) and can be implemented in a wordmark design by simply choosing, or custom creating, a font that has sharp, geometric edges.
Alternatively, a single letterform can be chosen to turn into a representational object, like a concrete structure! Ultimately, angles and edges will attract customers who are serious about their lives, and who might feel edgy, sophisticated or sleek. If this sounds like you or your business, use the examples above for inspiration on your next wordmark!
“Handmade” & down-to-earth
Wordmarks can also embody the essence of the human touch. In the examples above, custom letterforms are created using techniques which reflect calligraphy, handwriting, stamping and painting. The appearance of these techniques evokes the presence of humanity, which attracts customers who are down-to-earth and prefer interacting face-to-face with other people. If your brand values are about connecting people, or your business is customer-service oriented, use the examples above for inspiration!
Clever & fun
It’s hard to resist a snarky octopus in the negative space of the letter “C”, or a disappearing “i” in “mindgame”. Witty wordmark logo designs make your brain work in way that’s fun and rewarding and will attract customers who are up for the challenge! If your business has a smart sense of humor or is clever by nature, use these designs as a starting point for your next text logo.
Kinetic & sporty
Lastly, the versatile nature of text logos makes them a popular choice for sports brands (or other active companies). Kinetic energy and movement can be shown within a business name by using slanted letterforms, decorating the wordmark with sloping lines, or even removing parts of the letterforms to represent a sense of rhythm and action. If you own a sports or action-based business, use these examples to inspire your next wordmark!
Want to learn more about logo design? Check out our article on how to design a logo.