Design Draft to get an idea:
Site is usually in German, I have translated the design for this contest.
We are a blog, showing our readers how to travel luxuriously using miles and points. Our target group is mainly male, 30-40y old and from Germany (as we're only writing in German).
We will start offering our readers an exclusive way to book 3000 5-star hotels across the world through our site with exclusive benefits such as
- Complimentary breakfast;
- Complimentary upgrade
- A 100 USD Hotel voucher without any extra costs for the user.
See a longer list and description in the reference design.
However these rates "are too good to be booked online" in fact. We have to serve the clients via mail to have access to these rates.
So, our booking process is a bit unconventional and needs to be explained visually on the landing page. Users cannot book hotels right away, they can select up to 5 hotels of our catalogue and then send a booking request to our team. We will then send them a personal offer via mail, hence it's a very personal, premium booking experience.
We user tested the current setup and saw users not understanding the current product - they expect to book right away, don't understand the benefits of booking with us and don't understand the process. The goal of your design is, that users understand the process and the features in a split-second!